PLDT Enterprise, Coca-Cola Renew Long-Standing Partnership for Business Growth

Coca-Cola Europacific Aboitiz Philippines partners with PLDT Enterprise to drive operational efficiency.

 • Mar 10, 2025

PLDT Enterprise and Coca-Cola Europacific Aboitiz Philippines (CCEAP), come together to celebrate its long-standing partnership to drive growth and innovation through end-to-end solutions. Leading this collaboration are: (Seated from left to right) Dax Solomon, Technology Head for Operations, CCEAP; Victor Genuino, President and CEO, ePLDT and VITRO Inc.; Winnie Rebancos, Chief Information Officer, CCEAP; Mitch Locsin, First Vice President and Head of Enterprise Core Business, PLDT and Smart; Jay Lagdameo, Vice President and Head of Enterprise Revenue Group, PLDT Enterprise. (Standing from left to right) Jay Marvin Robielos, Cybersecurity Head, CCEAP; Maricar Gabijan, Cloud & Data Center Associate Manager, CCEAP; Mark Stephen Eustaquio, Security Operations Assoc. Mngr., CCEAP; Nonoy Ativo, Technology Solutions Consultant, ePLDT; Corinne Funk-Zablan, AVP & Customer Relationship Management Head - Mid-Market, PLDT Enterprise; Jonas Raphael Aldaba, Workplace Technology Manager, CCEAP; Omni Larrosa, Business Head, Mid-Market, PLDT Enterprise; Alex Bernardino, AVP & Head, Cybersecurity Product Management at PLDT Enterprise/ePLDT

PLDT Enterprise, the corporate arm PLDT, has renewed its long-standing partnership with Coca-Cola Europacific Aboitiz Philippines (CCEAP), reinforcing its continuing commitment to delivering mobile, connectivity, and ICT solutions that drive operational efficiency and sustainable business growth.

This renewed collaboration marks another milestone in the decades-long relationship between PLDT Enterprise and Coca-Cola, solidifying PLDT’s role as the beverage giant’s trusted telecommunications and digital solutions partner. Through this renewed strategic partnership, PLDT Enterprise will continue to provide Coca-Cola with an end-to-end suite of fixed, wireless, and ICT services to support its nationwide operations, enhance productivity, and secure business continuity.

Strengthening Digital Transformation in the Beverage Industry

Operating 18 manufacturing plants and a workforce of thousands of employees across the Philippines, CCEAP relies on robust and reliable digital infrastructure to power its operations. Through PLDT Enterprise’s extensive portfolio of mobility, connectivity, and ICT solutions, the company has been able to accelerate its digital transformation initiatives, ensuring seamless communication and efficient distribution networks.

"We are thankful for our partnership with PLDT and proud to be working alongside a company at the forefront of technology. As we drive CCEAP's digital transformation, it is key that we move forward together towards continuous improvement. At CCEAP, we are committed to always being better than yesterday, and with our great partners like PLDT, we are confident in our ability to achieve our shared long-term growth and success," said Winnie Rebancos, Chief Information Officer, Coca-Cola Europacific Aboitiz Philippines.

“The key is for us to move forward together and remember that there is always an opportunity to be better, so for whatever we were doing yesterday, for sure tomorrow, there will be something new, and we expect that you will be at the forefront leading the way and that you will also be able to make us successful, because our success will also be your success,” she concluded.

Empowering Coca-Cola with End-to-End Solutions

PLDT Enterprise provides Coca-Cola with a comprehensive suite of solutions that support its daily operations. These include:

Fixed Connectivity: PLDT Enterprise powers Coca-Cola’s nationwide sites with iGate and Enterprise Broadband circuits, ensuring secure and high-speed connectivity for seamless business operations.

Wireless Solutions: As Coca-Cola’s exclusive mobile services provider, PLDT Enterprise, through PLDT’s wireless arm, Smart Communications, enables secure, real-time communication across all branches and teams, enhancing workforce productivity.

ICT and Cybersecurity: Coca-Cola has adopted PLDT Enterprise’s Business Continuity and Managed Security Services, through ePLDT, the ICT arm of PLDT, including Threat Hunting and Security Operations Center as a Service (SOCaaS), to bolster its cybersecurity framework and ensure uninterrupted business processes.

“CCEAP's commitment to digital transformation and operational efficiency aligns seamlessly with our mission at PLDT Enterprise,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart. “We are committed to deeply understanding their evolving needs, challenges, and goals, enabling us to provide tailored, end-to-end solutions—from robust fixed and wireless connectivity to ICT innovations. By empowering their operations with the right digital tools, we help Coca-Cola drive efficiency, agility, and long-term success in the Philippine market.”

Driving Sustainability and Business Resilience

Beyond digital solutions, both PLDT Enterprise and CCEAP share a strong commitment to sustainability and business resilience. With Coca-Cola’s ongoing initiatives in environmental responsibility and PLDT Enterprise’s dedication to enabling sustainable digital transformation, the partnership underscores a shared vision of leveraging technology for meaningful impact.

“As we move forward, our collaboration with PLDT Enterprise remains integral to our goal of creating a sustainable and future-ready business,” added Rebancos “Technology is not just a tool for efficiency—it is a key driver of progress, and through this partnership, we are well-equipped to navigate the evolving landscape of the beverage industry.”

A Partnership Built for the Future

With the renewal of this long-term partnership, PLDT Enterprise and CCEAP reaffirm their shared dedication to innovation, operational efficiency, and business sustainability. As Coca-Cola continues to expand its reach and evolve in a fast-changing market, PLDT Enterprise stands ready to provide world-class digital solutions that drive agility, security, and long-term growth.

“This renewed partnership is built on a foundation of trust, shared values, and a deep understanding of each other’s business,” added Locsin. “For years, CCEAP has placed its confidence in PLDT Enterprise’s expertise, and in turn, we recognize their profound impact on the beverage industry and the nation’s economy. We look forward to strengthening our collaboration and supporting Coca-Cola in navigating the next phase of digital transformation with innovation and resilience.”

PLDT Enterprise
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