PLDT Enterprise, Power Mac Center simplify enterprise mobile connectivity

PLDT Enterprise & Power Mac Center expand partnership for Apple devices with Smart Enterprise Postpaid, streamlining deployment and operations.

 • May 05, 2026

Power Mac Center leaders reaffirm their partnership with PLDT Enterprise to streamline how businesses deploy connected devices across distributed teams. (In photo from L–R) Power Mac Center executives Maximo Bernales Jr., Business Information Technology Head; Joey Alvarez, Director for Marketing, Product Management, and Visual Merchandising; Maricel David, Head of Enterprise; and Lawrence Sison, Chief Executive Officer, together with PLDT Enterprise executives Blums Pineda, Senior Vice President and Head, Enterprise Business Group, PLDT & Smart; Vic Tria, First Vice President and Head, Enterprise Domestic Business and SME; Nico Alcoseba, First Vice President and Head, Product Management and Innovation; and Jay Lagdameo, Vice President and Head, Domestic Enterprise Business, Regional and Commercial, PLDT Enterprise.

Businesses managing distributed teams and multi-branch operations can now deploy mobile technology faster and more efficiently through end-to-end wireless bundles from Power Mac Center and PLDT Enterprise.

Building on earlier collaborations across PLDT Inc. (PLDT) and Smart Communications Inc. (Smart), the partnership brings device and connectivity offerings in a single package: Combining premium Apple devices with Smart Enterprise Postpaid Plans. With this, enterprise customers of Power Mac Center can simplify procurement, reduce rollout timelines, and equip teams more seamlessly across locations.

Established in 1994, Power Mac Center operates over 100 locations nationwide to support both consumer and enterprise customers with devices, accessories, training, and after-sales services. “Through this collaboration, enterprise customers of Power Mac Center can access digital work tools in a more practical way – with Apple devices ready to connect on Smart’s superior mobile network from day one,” said Blums Pineda, Senior Vice President and Head of Enterprise Business Group at PLDT and Smart. “This supports organizations as they scale, enabling them to deploy technology faster and manage mobility with greater confidence.”

Simplifying how businesses equip and scale teams

For organizations, deploying devices across teams often involves multiple vendors, contracts, and activation processes. By consolidating these into one solution, the bundled offering helps streamline sourcing and onboarding while improving visibility for IT and procurement teams.

This is particularly relevant for businesses scaling operations or managing field and branch-based teams. With built-in mobile connectivity, employees can access business applications, customer data, and cloud platforms in real time - supporting more consistent and efficient operations wherever work happens.

“Our mission in the Enterprise Group at Power Mac Center is to deliver technology that is purpose-built for business. This partnership further strengthens our end-to-end solutions, enabling sustained productivity, seamless collaboration, and continuous innovation in our customers’ operations,” said Maricel David, Power Mac Center Head of Enterprise. “Having embedded these capabilities within our own operations, we are able to confidently bring the same proven approach to our clients.”

Supporting growth through integrated solutions

PLDT Enterprise executives highlight the collaboration with Power Mac Center to simplify mobile connectivity and enable scalable, enterprise-ready solutions nationwide. From (L–R): Blums Pineda, Senior Vice President and Head, Enterprise Business Group, PLDT & Smart; Vic Tria, First Vice President and Head, Enterprise Domestic Business and SME, PLDT Enterprise; Nico Alcoseba, First Vice President and Head, Product Management and Innovation, PLDT Enterprise; and Jay Lagdameo, Vice President and Head, Domestic Enterprise Business, Regional and Commercial, PLDT Enterprise.

Beyond wireless bundles for their end-users, PLDT Enterprise supports Power Mac Center’s nationwide operations through enterprise-grade broadband, iGate, SIP Trunk, and voice and data solutions. This helps ensure reliable connectivity across stores and business locations, with future plans to include colocation services for strengthening digital infrastructure.

“This partnership makes it easier for businesses to standardize how they equip teams across locations - from sourcing devices, to activating connectivity – to consistently support day-to-day business continuity as they grow," explained Vic Tria, FVP and Head of Enterprise Domestic Business and SME of PLDT Enterprise. “At the same time, our continuous support for Power Mac Center’s nationwide operations through reliable connectivity across their own stores help ensure a strong digital foundation as their business expands.”

“Power Mac Center’s expanded partnership with the PLDT Group underscores our commitment to anticipating and responding to the evolving needs of our Enterprise customers. In delivering tailored Apple solutions that enable growth and innovation, we integrate connectivity as a core component, ensuring every device we deploy performs at its full potential and delivers maximum business value,” said Lawrence Sison, Power Mac Center CEO.

Together, PLDT Enterprise and Power Mac Center are helping businesses deploy technology with greater speed, consistency, and control. Furthermore, this initiative builds on PLDT Enterprise’s integrated ecosystem - which delivers end-to-end digital solutions that span fixed and wireless connectivity, cloud and ICT solutions, data centers, platforms, and global capacity - for today's increasingly mobile and distributed work environment.

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