JoyRide, the country’s first and only homegrown superapp, fortified its commitment to transforming the mobility and ride-hailing landscape in the Philippines through a partnership with PLDT Enterprise.
The latest collaboration leverages a suite of connectivity and communication solutions, further underscoring PLDT Enterprise’s role in empowering local players and supporting innovative business models.
Ready to adapt to the ever-changing landscape and elevate its operations, JoyRide will look to integrate PLDT Enterprise’s fixed and wireless solutions, including Smart Messaging Suite, Smart Bro, Bizload, Smart Postpaid, SIP Trunk, and Direct Subscriber Line.
These products are poised to address JoyRide’s growing operational needs as it expands its services in Luzon, Visayas, and Mindanao covering Metro Manila, Rizal, Bulacan, Cavite, Laguna, Cebu, Baguio, Cagayan de Oro, Naga, Legaspi, and Pampanga. Additionally, with the newly launched JoyRide Bus service on the SuperApp, commuters can travel to Pampanga, Tarlac, Pangasinan, Baguio, and Cagayan via Victory Liner.
Enabling JoyRide’s Growth with Connectivity Solutions
JoyRide enhances its services and operations through PLDT Enterprise’s innovative connectivity solutions. With the Smart Messaging Suite, JoyRide seamlessly engages with customers in real-time—sending One-Time Pins (OTPs), updates, and promotions, ensuring the utmost in securing transactions and more seamless communications.
Smart Bro powers tablets installed in JoyRide taxis, transforming rides into interactive experiences by showcasing relevant content that keeps passengers engaged and entertained.
For JoyRide riders, Smart Bizload simplifies staying connected, enabling convenient, real-time mobile load reloading to maintain uninterrupted communication with customers. Meanwhile, Smart Postpaid equips JoyRide employees with connectivity and messaging plans, streamlining internal communication and ensuring operational efficiency.
Lastly, SIP Trunk and Direct Subscriber Line empower JoyRide’s high-volume call operations, providing clear voice quality and the capacity to handle high customer engagement demands, ensuring JoyRide remains a top choice for commuters.
Driving Growth and Innovation in Transportation
The partnership between PLDT Enterprise and JoyRide showcases the significant role of digital transformation in the Philippines' transportation sector, which contributed approximately PHP 202.58 billion to the GDP in Q3 2024 . JoyRide’s adoption of digital tools enhances operational efficiency and promotes business continuity, reflecting the growing integration of technology in industries contributing to the digital economy.
This collaboration also aligns with the UN Sustainable Development Goals, particularly SDG 9, by building resilient infrastructure and fostering sustainable industrialization. Moreover, JoyRide complements national efforts like the Public Transport Modernization Program, which consolidated 85% of Public Utility Vehicles to create a safer and eco-friendly transport system.
Mitch Locsin, First Vice President and Head of Enterprise and International Core Business, PLDT and Smart, emphasized the significance of this partnership: “Our partnership with JoyRide highlights the transformative power of technology in redefining the transportation landscape. By leveraging PLDT Enterprise’s suite of solutions, JoyRide is set to scale its operations while delivering smarter, safer, and more efficient services for commuters. Beyond improving operations, this collaboration aims to drive positive impact to the community by enhancing mobility, creating opportunities for drivers, and contributing to more sustainable urban transportation. At PLDT Enterprise, we remain committed to empowering Filipino businesses with innovative tools that drive digital transformation and improve the lives of people they serve, ensuring a more connected and inclusive future for all.”
Neil Sherwin Yu, President of JoyRide, shared his excitement about the partnership, “As a proudly Filipino company, JoyRide is dedicated to enhancing the ride-hailing experience for our customers. Through PLDT Enterprise’s solutions, it is a win-win situation as we are equipped to deliver safer, more efficient, and affordable services while continuously improving the livelihoods of our riders. As we continuously enhance our operations, our commitment to our customers remains steadfast: to make every journey a joyride.”
The partnership between PLDT Enterprise and Joyride highlights how technology bridges the digital divide in transportation. With a wide array of innovations supported by relevant technology solutions, JoyRide’s customers and drivers alike will enjoy convenience, affordability, and inclusivity.
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